HUNTINGTON ACTIVEWEAR
BRANDING
Huntington is an activewear company that focuses on skipping the step of changing clothing when going from land to water, and vica versa. The logo mark focuses on the “U” and “N” in the word “Huntington” with a play on the concept of the path between “down in the water to up in the mountains, and the final destination.” Yellow is used in the color palette as an energizer to the brand.
MATHEMATICAL MARK
MATHEMATICAL LOGOTYPE
CMYK COLOR PALLET
BRAND PATTERN
CLOTHING TAG
